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Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement…

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Influencer marketing’s explosive growth happened when brands realised consumers were more likely to trust the recommendation of someone they know—and social media made it possible for everyday people to be known by increasingly large...

We often talk about digital marketing—and influencer marketing specifically—as a new paradigm in the advertising game. The traditional methods don’t work anymore, Philips 69516600 smart lighting Smart bulb White 6.5 W Hue - 220-240 V - 6.5 Wwe say, and those stubborn guards of the old school who scoff at this...

In a way, the story of Upfluence mirrors that of influencer marketing itself. Founder and CEO Kevin Creusy stumbled upon the practice organically, as he sought alternative ways to market his various business interests. Influencer marketing...

Philips A60 LED GLOBES 13W 1400lm 2Pieces Cool White- ES Screw Or BC BayonetWhile one of the newer players in the influencer marketing space, Talkwalker has been around since 2009. As one of the earliest companies to recognize the marketing gold mine that is social media, they were one of the first to develop...

Slowly but surely, small businesses are getting their chance to give influencer marketing a shot. In its early days, Philips C150w S55 ALTO High Pressure Sodium Lampinfluencer marketing was strictly the domain of large brands with household names (and house-sized marketing budgets to...

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